To answer the common question, “So what do you do?” effectively, apply elevator speech tips to create the perfect elevator pitch. Whether you are trying to raise capital, market your business, or promote yourself, it is crucial to have an elevator pitch. You should be able to describe yourself, your business, your goals, and your passions quickly and effectively. Keep in mind the goal and purpose of an elevator speech. If your elevator pitch is strong and compelling, it can lead to the exchange of business cards or a future meeting to discuss opportunities. Thus, elevator speeches are a great marketing tool to persuade prospective employers and clients about your product, or you as an individual.