To answer the common question, “So what do you do?” effectively, apply elevator speech tips to create the perfect elevator pitch. Whether you are trying to raise capital, market your business, or promote yourself, it is crucial to have an elevator pitch. You should be able to describe yourself, your business, your goals, and your passions quickly and effectively. Keep in mind the goal and purpose of an elevator speech. If your elevator pitch is strong and compelling, it can lead to the exchange of business cards or a future meeting to discuss opportunities. Thus, elevator speeches are a great marketing tool to persuade prospective employers and clients about your product, or you as an individual.
So how can you prepare an elevator speech that will entice your audience to want to know more? Here are 3 elevator pitch tips to keep in mind when you create an elevator speech.
1) Clarify your goal – Indicate what your goal is when creating your elevator speech. For example, if you are looking for a job, clarify your job target and the type of position you are pursuing. Don’t leave it up to the listener to figure out what you are looking for. It should be clear to the listener what you are asking of him or her.
2) Tailor your speech – Know your audience and tailor your elevator pitch based on the listener. It’s important to remember that the people listening to your speech will be thinking, “What’s in it for me?” Make sure you address their concerns and focus your message on their needs. Doing so will convince the listener that you have the experience and skills to give them what they need. This is much more effective than if you only focused on yourself and what you want. Remember, you want to show them how you can be a resource to them, not the other way around.
3) Highlight only the key things – Time is limited and you want to be able to describe yourself or business in about one minute. What are the key things you want the listener to know? Don’t overwhelm the listener with your life story or irrelevant details that deviate from your core message. When you make an effective pitch, the listener will ask to hear more! So make sure you are always prepared to articulate the details of your pitch in case the conversation carries for longer than one minute.
Delivering an effective elevator pitch can really make the difference between getting a new client and watching a potential prospect walk away, or getting a new job and staying where you are currently at. Apply these elevator speech tips and follow these 6 Easy Steps to Writing an Elevator Pitch.