To answer the common question, “So what do you do?” effectively, apply elevator speech tips to create the perfect elevator pitch. Whether you are trying to raise capital, market your business, or promote yourself, it is crucial to have an elevator pitch. You should be able to describe yourself, your business, your goals, and your passions quickly and effectively. Keep in mind the goal and purpose of an elevator speech. If your elevator pitch is strong and compelling, it can lead to the exchange of business cards or a future meeting to discuss opportunities. Thus, elevator speeches are a great marketing tool to persuade prospective employers and clients about your product, or you as an individual.
Elevator pitches are used in many situations, thus it is important to know how to write an elevator speech. Whether you are trying to raise capital, promote your business, or market yourself, it is essential to have an elevator pitch.
You essentially have one minute to describe yourself, your business, your goals, and your passions to a complete stranger. Not only do you have to communicate your message quickly, but you will have to do it clearly and effectively in order to entice your audience to want to know more!
6 Easy Steps to Writing an Elevator Pitch
Step 1: Know your audience – Your elevator speech will be more effective if it is clearly targeted to the individuals are you speaking to. Customize your elevator pitch so that it is appropriate to your audience. Having a generic elevator pitch will not always be effective.
Step 2: Know yourself – You need to fully know and be able to define precisely what your proposition is before you can convince anyone of it. Describe what you are offering, the problems you can solve, and the benefits you can bring to a prospective employer or client.
For example, if you are trying to promote yourself to an employer, answer the following questions:
1) What are your key strengths and skills?
2) What are your key achievements and accomplishments?
3) Why are you interested in the company or industry?
4) What can you bring to the company? How can you be of a benefit to the employer?
Step 3: Outline your talk – Start making an outline of what you want an employer or client to know. At this stage, do not worry about going into details right away. Keep in mind the questions discussed in step 2 and simply bullet point your answers. Keep your outline to a few key bullet points. Your goal is to capture the listener’s attention and interest so that they want to learn more. You do not want to give them your whole life story! Any extraneous details will distract the listener from your core message.
Step 4: Write your elevator speech – Now that you have an outline of the key things you want to say, you can start writing your speech. Expand on the bullet points that you made in step 3 and structure them into complete sentences. Make good transitions so that your sentences flow smoothly.
Step 5: Edit your speech – The way we write and the way we speak tend to be very different. With that in mind, go through your written speech and change any long words or uncommon vocabulary into everyday language. Then, time yourself saying the speech aloud to get an idea of how long your speech is at this point. Cut out any unnecessary words and sentences and adjust your speech to about thirty to sixty seconds.
Step 6: Finalize and practice your elevator pitch – Practice your elevator pitch until you memorize it! You never know who you will bump into, so you want to have your speech ready for any chance meetings. Of course, just like any other speech, make sure your pitch sounds natural and not rehearsed. Ask your friends and family to listen to your speech and see if they have any suggestions or feedback.
Now that you know how to write an elevator speech, here are 3 essential elevator pitch tips to keep in mind.
If you use Facebook or other social media websites, are you wondering if potential employers actually check your personal page? Statistics show that over 50% of employers check applicants’ Facebook, LinkedIn, and Twitter pages. If you do not use social media websites appropriately, it can hurt your job search efforts. Many people use Facebook to stay in touch with family and friends and it’s important to understand how social networking websites can help or hinder you in your job search.
Hiring managers use social media websites to pre-screen job applicants to see if they present themselves professionally and determine whether the person would be a good fit in the company’s culture. Research has shown that 34% of employers have come across something that caused them not to hire a job candidate, such as lying about their qualifications or visible photos that referenced drinking or drug use.
To be safe, take a look at your Facebook privacy settings and make sure you hide any content that may be harmful to your job search.
Facebook Job Search Tips
Facebook, like any other social media site, gives you the option to share photos of yourself. While it is a good idea to include a professional picture of yourself, make sure you do not share any personal pictures that you would not want a recruiter to see. Be careful of pictures you are “tagged” in. If there are any inappropriate photos of yourself on Facebook, make sure they are not visible on your page or ask the uploader to remove the pictures.
If you already have a Facebook account, think hard about using your personal page as part of your job search strategies. Consider creating a separate page that is focused solely on your professional experience. This will help you separate your personal from your professional life. Make sure that any information you choose to share coveys the image you want employers to see by keeping it as organized and professional as possible.
Another reason why it is important to have a Facebook page specifically focused on your profession is that it keeps your professional and personal contacts separate. For example, you wouldn’t want your college friends to post inappropriate pictures or comments on your professional page.
Lastly, even if your account settings are private, if you comment on a post that is public, your comments can be seen. So make sure you do not make any inappropriate comments!